Keeping You In The Fight And Not Face Down In A Rice Paddy!
Dog Whistle Branding

Fueling American Greatness Through Performance, Nutrition, and The Best Tasting Protein Bar Period with Alex Witt, Founder of Battle Bars & 104010 Fitness

June 1, 2022

Today on DWB, I’m joined by serial entrepreneur and Navy Veteran Alex Witt, Founder & CEO of Battle Bars, a CPG company that sells High Protein, Non-GMO, Gluten Free Premium Protein Bars Made in the USA.

Lessons Learned From the Front of Lines of Consumer Packaged Goods (CPG) with Abraham Kamarck, Founder & CEO of True Made Foods

May 19, 2022

Today on DWB, I’m joined by Abe Kamarck, Navy Veteran and Founder of True Made Foods, a cpg company that produces a full line of condiments and sauces with no added sugar or artificial ingredients, including their flagship s…

What It Takes To Build An E-Commerce Brand From Zero To One with Navy Veteran and Inc. 500 CEO David Hunt, Founder of Crossrope

May 11, 2022

On today’s show, Bill and I are joined by David Hunt, A Navy Veteran and Founder of CrossRope, a fitness company that sells weighted jump ropes to help users pursue their fitness goals. Founded in 2012, David bootstrapped Cr…

Positioning Won’t Help If There’s No Demand

May 4, 2022

Today on DWB, I share some more thoughts on positioning, and why I believe no amount of positioning will help if there’s no demand for what you’re offering. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substa…

Are You Positioning Your Company as a Vitamin or a Painkiller?

April 27, 2022

Today on DWB, Bill and I discuss the difference between positioning your company as a vitamin versus a painkiller. A Vitamin is nice to have, your perfect customers will be alright without it, unlike a Painkiller, which prov…

Stop Watching & Reading Hustle Porn (You Know Who You Are!)

April 20, 2022

Today, Bill and I riff on Hustle Porn, and why taking advice from so many of today’s “Pop culture thought leaders” is a waste of time, especially for veteran entrepreneurs. Pre-order my book, “Black Veteran Entrepreneur:…

Startup Marketing Fundamentals with Don Faul, CEO At Athos and Operating Partner at Unusual Ventures

April 13, 2022

Today on DWB, I sat down with Don Faul, CEO at Athos, a next-generation sports performance technology company that supports professional and collegiate sports teams and the Department of Defense. Don’s also an Operating Part…

Positioning Eats Strategy For Breakfast with Arielle Jackson, Marketer-In-Residence at First Round Capital

April 6, 2022

I’m joined by Arielle Jackson, Marketer-in-Residence at First Round Capital, a venture capital firm that provides seed-stage funding to technology startups. Arielle specializes in product marketing and positioning, with a ba…

The Benefits of Leveraging Culture To Differentiate Your Product with Antone Aku, Founder of Voyager Cold Brew

March 30, 2022

Today on the show, I’m joined by my brother from another mother, Antone Aku, Founder of Voyager Cold Brew, a cold brew coffee company that sells 100% Hawaiian Single Origin Cold Brew. On the show, Antone and I discuss Voyage…

Riches Are In The Niches with Marine Veteran Juan Pablo Osorio, Founder of Alpha Co. Marketing & Media and Category King of Bilingual Digital Marketing

March 23, 2022

Today on the show, I’m joined by Juan Pablo Osorio, a fellow Devil Dog and bootstrapped entrepreneur, who runs Alpha Co. Marketing & Media, A Houston based marketing agency that’s the category king of bilingual digital marke…

“Ready, Launch, Brand: The Lean Marketing Guide For Startups” with Orly Zeewy, Author and Brand Architect

March 16, 2022

Today on the show, I’m joined by Orly Zeewy, “Author of Read, Launch, Brand: The Lean Marketing Guide For Startups.” Orly is a brand architect who works with founders to uncover their brand’s DNA. Orly and I discuss how to b…

How-To Convert Prospects Into Paying Customers With A Customer Activation Cycle

March 9, 2022

Implementing a marketing plan without a Customer Activation Cycle (CAC), is the equivalent of catching a fish and not knowing what you’re going to do with it. On today’s episode I share IRONBOUND’s CAC and how to build and i…

How-To Punch Above Your Weight & Build A Multi-Million Dollar Brand

March 2, 2022

One of the benefits of having this platform is an opportunity to share it with my mentor and business coach, Bill Watkins, Founder of The Lions Pride. On today’s show, Bill shares his five principles for punching above your…

Scaling Your Perfect Customer by Identifying Your Dream One-Hundred with Erick Bakey, Founder of Combat Imagineer

Feb. 23, 2022

Bill and I invited Eric Bakey back on the podcasts, in order to discuss the Dream 100, a business strategy utilized to attract and work with one-hundred of your dream clients. Add me on Linkedin: https://www.linkedin.com/in…

Avoiding The Fluff and Driving Revenue with Ian Folau, CEO of ClearMix

Feb. 9, 2022

I sat down with Ian Folau, An Army Veteran and CEO of ClearMix, a tech start-up that produces branded video content for companies through the internet. Ian embodies my philosophy that “Business is A Contact Sport,” and if yo…

Create A Simplified Marketing Plan By Following The Rule of 3

Feb. 2, 2022

I discuss the rule of 3, a simplified approach to developing and executing on a cohesive marketing strategy. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whis…

Stop Wasting Time On Your Website

Jan. 26, 2022

Bill and I discuss websites, and why it’s a mistake for veteran-owned businesses to focus more on building their website than they are at dialing in their branding and driving revenue with their perfect customer. Add me on…

Behind the Brand with IRONBOUND Founder, “IRON” Mike Steadman, and our New Head of Growth, Erica Rajchel

Jan. 19, 2022

I decided to invite you behind the scenes of IRONBOUND Media, as I think through our own branding, and sandbox strategy, i.e. where I hope to see us in the next 3-5 years. I’m joined by our new Head of Growth, Erica Rajchel …

How-To Create A Visual Brand Identity That Drives Revenue with Drew O’Brien, Founder & Creative Director of The Design Company

Jan. 12, 2022

I’m joined by Drew O’Brien, Founder and Creative Director of the Design Company, a full service branding agency that leads with creativity and helps bring their clients more clients. I invited Drew on the show to share his i…

Creating A New Category of Performance Shovels for the Overland Community with Susan Pieper, Founder of DMOS Collective

Jan. 5, 2022

I’m joined by Susan Pieper, Founder of DMOS Collective, an American manufacturing company that produces well-designed, virtually indestructible, and portable badass performance shovels. Learn more about DMOS by visiting th…

The Importance of Market Based Feedback with US Navy Riverine Officer Mike Taylor, Co-Founder of Beaverfit USA

Dec. 30, 2021

I’m joined by I’m joined by fellow Naval Academy Graduate, US Navy Riverine Officer, and Entrepreneur, Mike Taylor, Co-Founder of BeaverFit USA, a company that designs, manufactures, and distributes unique fitness equipment,…

Selling High Quality Air-Filled Scope Cases and Gun Covers with Founder, Blaine Tompkins

Dec. 22, 2021

Today I am joined by Blaine Tompkins, Founder and CEO of Air Armor Tech, a company that sells inflatable, military grade gun cases and scope covers, filled with Air. Blaine is a former Air Force Pilot turned entrepreneur and…

Acquiring Your First 100 Customers with Brendan Aronson, Co-Founder of Paintru

Dec. 15, 2021

I'm joined by fellow Marine and Naval Academy graduate Brendan Aronson, Co-Founder of Paintru, a startup that makes it simple to turn your cherished photos and memories into a custom hand-painted work of art. We discuss Pain…

Dialing in Brand Identity and Positioning - Coaching Session with Katina Rouest, Co-Founder of American Force Coffee

Dec. 8, 2021

On this episode of Dog Whistle Branding I conduct a coaching session with Katina Rouest, Co-Founder of American Force Coffee, A Veteran-Owned Coffee Company established in 2018, with the goal of promoting specialty grade cof…