Sept. 7, 2022
Today on DWB, I’m joined by Specialization and Positioning expert, Philip Morgan. Phil is a master at his craft and helps entrepreneurs transform their businesses to expertise incubators for their Niche. We have a great disc…
Aug. 31, 2022
Today on DWB, Bill and I chop it up with my good friend and confidant, Gabriela Bell, Founder of Organized Q, a growing team of Military Spouses & Veterans dedicated to providing Quality Virtual Executive Assistant Services …
Aug. 24, 2022
Today on DWB, I had a chance to sit down with a good friend of mine and Fellow Marine, turned entrepreneur, Kate Horgan, Founder of Bravo CPG, which provides outsourced operations and logistical support to rapidly growing CP…
Aug. 17, 2022
Today on DWB, I’m joined by Fellow Naval Academy Graduate and Veteran Entrepreneur, Mr. Chase Hobby, Co-Founder of VRB Labs, an Austin, TX based performance brand delivering effective natural solutions for stress, sleep, and…
Aug. 10, 2022
Today on DWB, I sat down with Diego Rivas, Product Manager at Google and Advisor with Google For Startups, which supports thriving, diverse, and inclusive startup communities around the world. I met Diego through Navy Vetera…
Aug. 3, 2022
I’m joined by Navy Veteran and Serial Entrepreneur, Randy Hetrick, Founder of TRX, a leading global brand in physical training and the industry leader in functional fitness. Randy knows what it takes to go from Zero to One, …
July 20, 2022
Today on the show, I’m joined by Dr. James Richardson, author of the book, Ramping Your Brand: How To Ride The Killer CPG Growth Curve. Dr. Richardson comes from an academic background. He holds a PHD in Anthropology, bringi…
July 13, 2022
Stop hiding, start sparring, and validate who your perfect customer is! Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
July 12, 2022
Are you an impersonator or an original? Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
July 6, 2022
You’re in for a treat today as I chop it up with The Pipe Smoking Panda and fellow Marine, Joey Mac Dizon, Founder of the Mobile Cigar Lounge, a badass veteran-owned business that provides a luxurious mobile cigar experience…
June 22, 2022
Today on DWB, I’m joined by my clients, Paula and Lawrence Shaw. The owners of Cured Leaves Tea Company, a specialty tea company. Paula and Lawrence share what led them to start the company, how they're thinking about growth…
June 21, 2022
A short story about being a Painkiller.... Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
June 15, 2022
Today I’m joined by Army Veteran Tony Nash, host of the Got Your Six Podcast, where he brings together current service members and veteran high performers to share their methods, strategies, and ideas delivered in an informa…
June 8, 2022
Bill and I catch up, then discuss how Trader Joe’s has survived and thrived for over forty years.
June 1, 2022
Today on DWB, I’m joined by serial entrepreneur and Navy Veteran Alex Witt, Founder & CEO of Battle Bars, a CPG company that sells High Protein, Non-GMO, Gluten Free Premium Protein Bars Made in the USA.
May 19, 2022
Today on DWB, I’m joined by Abe Kamarck, Navy Veteran and Founder of True Made Foods, a cpg company that produces a full line of condiments and sauces with no added sugar or artificial ingredients, including their flagship s…
May 11, 2022
On today’s show, Bill and I are joined by David Hunt, A Navy Veteran and Founder of CrossRope, a fitness company that sells weighted jump ropes to help users pursue their fitness goals. Founded in 2012, David bootstrapped Cr…
May 4, 2022
Today on DWB, I share some more thoughts on positioning, and why I believe no amount of positioning will help if there’s no demand for what you’re offering. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substa…
April 27, 2022
Today on DWB, Bill and I discuss the difference between positioning your company as a vitamin versus a painkiller. A Vitamin is nice to have, your perfect customers will be alright without it, unlike a Painkiller, which prov…
April 20, 2022
Today, Bill and I riff on Hustle Porn, and why taking advice from so many of today’s “Pop culture thought leaders” is a waste of time, especially for veteran entrepreneurs. Pre-order my book, “Black Veteran Entrepreneur:…
April 13, 2022
Today on DWB, I sat down with Don Faul, CEO at Athos, a next-generation sports performance technology company that supports professional and collegiate sports teams and the Department of Defense. Don’s also an Operating Part…
April 6, 2022
I’m joined by Arielle Jackson, Marketer-in-Residence at First Round Capital, a venture capital firm that provides seed-stage funding to technology startups. Arielle specializes in product marketing and positioning, with a ba…
March 30, 2022
Today on the show, I’m joined by my brother from another mother, Antone Aku, Founder of Voyager Cold Brew, a cold brew coffee company that sells 100% Hawaiian Single Origin Cold Brew. On the show, Antone and I discuss Voyage…
March 23, 2022
Today on the show, I’m joined by Juan Pablo Osorio, a fellow Devil Dog and bootstrapped entrepreneur, who runs Alpha Co. Marketing & Media, A Houston based marketing agency that’s the category king of bilingual digital marke…