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Dog Whistle Branding

Developing and Monetizing Deep & Transformational Expertise with Philip Morgan, Author of “The Positioning Manual for Indie Consultants: Find the strategic beachhead that will amplify your visibility, momentum, impact, and profit.”

Sept. 7, 2022

Today on DWB, I’m joined by Specialization and Positioning expert, Philip Morgan. Phil is a master at his craft and helps entrepreneurs transform their businesses to expertise incubators for their Niche. We have a great disc…

Scaling an Executive Virtual Assistant Powered by Military Spouses and Veterans with Gabriella Bell, Founder of Organized Q

Aug. 31, 2022

Today on DWB, Bill and I chop it up with my good friend and confidant, Gabriela Bell, Founder of Organized Q, a growing team of Military Spouses & Veterans dedicated to providing Quality Virtual Executive Assistant Services …

Bootstrapping an Operations Management/Advisory Firm to Support Rapidly Growing CPG Brands with Katie Horgan, Founder of Bravo CPG

Aug. 24, 2022

Today on DWB, I had a chance to sit down with a good friend of mine and Fellow Marine, turned entrepreneur, Kate Horgan, Founder of Bravo CPG, which provides outsourced operations and logistical support to rapidly growing CP…

“Your Perfect Customer May Not Be Who You Think They Are” with Chase Hobby, Co-Founder of VRB Labs

Aug. 17, 2022

Today on DWB, I’m joined by Fellow Naval Academy Graduate and Veteran Entrepreneur, Mr. Chase Hobby, Co-Founder of VRB Labs, an Austin, TX based performance brand delivering effective natural solutions for stress, sleep, and…

Product Marketing Fundamentals for Venture-Backable Startups with Diego Rivas, Product Manager at Google and Advisor For Google For Startups

Aug. 10, 2022

Today on DWB, I sat down with Diego Rivas, Product Manager at Google and Advisor with Google For Startups, which supports thriving, diverse, and inclusive startup communities around the world. I met Diego through Navy Vetera…

From Scaling A High Growth Consumer Brand To Building World Class Gyms-on-Wheels with Randy Hetrick, Founder of TRX & OutFit Training

Aug. 3, 2022

I’m joined by Navy Veteran and Serial Entrepreneur, Randy Hetrick, Founder of TRX, a leading global brand in physical training and the industry leader in functional fitness. Randy knows what it takes to go from Zero to One, …

Killer Growth Strategies for Veteran-Owned CPG Brands with Dr. James Richardson, Author of Ramping Your Brand: How To Ride The Killer CPG Growth Curve

July 20, 2022

Today on the show, I’m joined by Dr. James Richardson, author of the book, Ramping Your Brand: How To Ride The Killer CPG Growth Curve. Dr. Richardson comes from an academic background. He holds a PHD in Anthropology, bringi…

Business Is A Contact Sport!

July 13, 2022

Stop hiding, start sparring, and validate who your perfect customer is! Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here:

FRAGO: Take Some Notes From The King of Pop

July 12, 2022

Are you an impersonator or an original? Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here:

How A Marine Veteran Built A Cigar Rolling Empire with Joey Mac Dizon, Chief Smoking Officer at The Mobile Cigar Lounge

July 6, 2022

You’re in for a treat today as I chop it up with The Pipe Smoking Panda and fellow Marine, Joey Mac Dizon, Founder of the Mobile Cigar Lounge, a badass veteran-owned business that provides a luxurious mobile cigar experience…

Building A Veteran-Owned CPG Brand From The Ground Up with Paula and Lawrence Shaw, Founders of Cured Leaves Tea Co.

June 22, 2022

Today on DWB, I’m joined by my clients, Paula and Lawrence Shaw. The owners of Cured Leaves Tea Company, a specialty tea company. Paula and Lawrence share what led them to start the company, how they're thinking about growth…

FRAGO: Be A Pain Killer

June 21, 2022

A short story about being a Painkiller.... Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here:

Behind-The-Scenes Of Launching Digital Products with Army Veteran & Fellow Podcaster Tony Nash, Host of The Got Your Six Podcast

June 15, 2022

Today I’m joined by Army Veteran Tony Nash, host of the Got Your Six Podcast, where he brings together current service members and veteran high performers to share their methods, strategies, and ideas delivered in an informa…

What Veteran Entrepreneurs Can Learn From Trader Joe’s

June 8, 2022

Bill and I catch up, then discuss how Trader Joe’s has survived and thrived for over forty years.

Fueling American Greatness Through Performance, Nutrition, and The Best Tasting Protein Bar Period with Alex Witt, Founder of Battle Bars & 104010 Fitness

June 1, 2022

Today on DWB, I’m joined by serial entrepreneur and Navy Veteran Alex Witt, Founder & CEO of Battle Bars, a CPG company that sells High Protein, Non-GMO, Gluten Free Premium Protein Bars Made in the USA.

Lessons Learned From the Front of Lines of Consumer Packaged Goods (CPG) with Abraham Kamarck, Founder & CEO of True Made Foods

May 19, 2022

Today on DWB, I’m joined by Abe Kamarck, Navy Veteran and Founder of True Made Foods, a cpg company that produces a full line of condiments and sauces with no added sugar or artificial ingredients, including their flagship s…

What It Takes To Build An E-Commerce Brand From Zero To One with Navy Veteran and Inc. 500 CEO David Hunt, Founder of Crossrope

May 11, 2022

On today’s show, Bill and I are joined by David Hunt, A Navy Veteran and Founder of CrossRope, a fitness company that sells weighted jump ropes to help users pursue their fitness goals. Founded in 2012, David bootstrapped Cr…

Positioning Won’t Help If There’s No Demand

May 4, 2022

Today on DWB, I share some more thoughts on positioning, and why I believe no amount of positioning will help if there’s no demand for what you’re offering. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substa…

Are You Positioning Your Company as a Vitamin or a Painkiller?

April 27, 2022

Today on DWB, Bill and I discuss the difference between positioning your company as a vitamin versus a painkiller. A Vitamin is nice to have, your perfect customers will be alright without it, unlike a Painkiller, which prov…

Stop Watching & Reading Hustle Porn (You Know Who You Are!)

April 20, 2022

Today, Bill and I riff on Hustle Porn, and why taking advice from so many of today’s “Pop culture thought leaders” is a waste of time, especially for veteran entrepreneurs. Pre-order my book, “Black Veteran Entrepreneur:…

Startup Marketing Fundamentals with Don Faul, CEO At Athos and Operating Partner at Unusual Ventures

April 13, 2022

Today on DWB, I sat down with Don Faul, CEO at Athos, a next-generation sports performance technology company that supports professional and collegiate sports teams and the Department of Defense. Don’s also an Operating Part…

Positioning Eats Strategy For Breakfast with Arielle Jackson, Marketer-In-Residence at First Round Capital

April 6, 2022

I’m joined by Arielle Jackson, Marketer-in-Residence at First Round Capital, a venture capital firm that provides seed-stage funding to technology startups. Arielle specializes in product marketing and positioning, with a ba…

The Benefits of Leveraging Culture To Differentiate Your Product with Antone Aku, Founder of Voyager Cold Brew

March 30, 2022

Today on the show, I’m joined by my brother from another mother, Antone Aku, Founder of Voyager Cold Brew, a cold brew coffee company that sells 100% Hawaiian Single Origin Cold Brew. On the show, Antone and I discuss Voyage…

Riches Are In The Niches with Marine Veteran Juan Pablo Osorio, Founder of Alpha Co. Marketing & Media and Category King of Bilingual Digital Marketing

March 23, 2022

Today on the show, I’m joined by Juan Pablo Osorio, a fellow Devil Dog and bootstrapped entrepreneur, who runs Alpha Co. Marketing & Media, A Houston based marketing agency that’s the category king of bilingual digital marke…