Keeping You In The Fight And Not Face Down In A Rice Paddy!
Dog Whistle Branding

Marketing Strategies For Veteran-Owned Businesses That Attract High Quality Leads with Eric Bakey, Founder of Combat Imagineer

Dec. 1, 2021

I'm joined by Eric Bakey, An Army Veteran and a conversion copywriter who uses visuals and cartoons to communicate direct response marketing strategies. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack h…

Big Hairy Audacious Goals (BHAG)'s

Nov. 24, 2021

Bill Watkins and I discuss BHAG’s which stand for Big Hairy Audacious Goals. First coined by Jim Collins and Jerry Porras in their pivotal book, “Built to Last: Successful Habits of Visionary Companies,” A BHAG is a clear a…

Amplify Your Brand With Bold Beliefs

Nov. 17, 2021

Bill Watkins and I discuss Bold Beliefs, your company’s consciousness and the lens through which you view the world. They establish who you are and what you stand for. Be sure to subscribe to the Dog Whistle Brand Newslett…

Creating the Modern Laundry Experience with Scott Patterson and Kristopher Floyd, The Team Behind Tumble #Smart Laundry

Nov. 10, 2021

On Today’s episode I’m joined by fellow Marines Scott Patterson and Kristopher Floyd from Tumble, a veteran-owned tech start-up that’s bringing laundry day into the 21st century. Together, they created a new category of laun…

Going To Market with Navy Grad Scott Mackes, Founder & CEO of The Service Academy Business Mastermind & Strength Mugs

Nov. 10, 2021

In today’s episode I am joined by Scott Mackes, Founder of the Strength Mugs and The Service Academy Business Mastermind, a worldwide community of military veterans who share resources, information, insight and professional …

Screw Product Market Fit, Go Find Your Perfect Customer!

Nov. 10, 2021

In this episode we will be discussing the importance of identifying and engaging with your perfect customer, clients who pay a premium for your products and service, are a pleasure to work with, and send you a constant strea…

Establish Your Brand’s “Why” with Commander’s Intent

Nov. 10, 2021

In this episode I discuss the importance of setting your commander's intent, your company's core purpose and core values, so that your team knows what winning looks like. Commander's Intent is the foundation of your brand's …

What The Heck is Dog Whistle Branding?

Nov. 10, 2021

In this inaugural episode of Dog Whistle Branding, I introduce you to what it means to build a Dog Whistle Brand, and lays out the road ahead for the series. I'm fired up to finally pull the trigger on DWB, and look forward …

Dog Whistle Branding Trailer

Sept. 7, 2021

Welcome to Dog Whistle Branding, where we provide weekly TAC Planning on marketing and brand strategy for early and growth stage veteran owned-businesses, to keep you in the fight and not face down in a rice patty. Subscrib…