“Ready, Launch, Brand: The Lean Marketing Guide For Startups” with Orly Zeewy, Author and Brand Architect
March 16, 2022
Today on the show, I’m joined by Orly Zeewy, “Author of Read, Launch, Brand: The Lean Marketing Guide For Startups.” Orly is a brand architect who works with founders to uncover their brand’s DNA. Orly and I discuss how to b…
How-To Convert Prospects Into Paying Customers With A Customer Activation Cycle
March 9, 2022
Implementing a marketing plan without a Customer Activation Cycle (CAC), is the equivalent of catching a fish and not knowing what you’re going to do with it. On today’s episode I share IRONBOUND’s CAC and how to build and i…
How-To Punch Above Your Weight & Build A Multi-Million Dollar Brand
March 2, 2022
One of the benefits of having this platform is an opportunity to share it with my mentor and business coach, Bill Watkins, Founder of The Lions Pride. On today’s show, Bill shares his five principles for punching above your…
Scaling Your Perfect Customer by Identifying Your Dream One-Hundred with Erick Bakey, Founder of Combat Imagineer
Feb. 23, 2022
Bill and I invited Eric Bakey back on the podcasts, in order to discuss the Dream 100, a business strategy utilized to attract and work with one-hundred of your dream clients. Add me on Linkedin: https://www.linkedin.com/in…
Avoiding The Fluff and Driving Revenue with Ian Folau, CEO of ClearMix
Feb. 9, 2022
I sat down with Ian Folau, An Army Veteran and CEO of ClearMix, a tech start-up that produces branded video content for companies through the internet. Ian embodies my philosophy that “Business is A Contact Sport,” and if yo…
Create A Simplified Marketing Plan By Following The Rule of 3
Feb. 2, 2022
I discuss the rule of 3, a simplified approach to developing and executing on a cohesive marketing strategy. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whis…
Stop Wasting Time On Your Website
Jan. 26, 2022
Bill and I discuss websites, and why it’s a mistake for veteran-owned businesses to focus more on building their website than they are at dialing in their branding and driving revenue with their perfect customer. Add me on…
Behind the Brand with IRONBOUND Founder, “IRON” Mike Steadman, and our New Head of Growth, Erica Rajchel
Jan. 19, 2022
I decided to invite you behind the scenes of IRONBOUND Media, as I think through our own branding, and sandbox strategy, i.e. where I hope to see us in the next 3-5 years. I’m joined by our new Head of Growth, Erica Rajchel …
How-To Create A Visual Brand Identity That Drives Revenue with Drew O’Brien, Founder & Creative Director of The Design Company
Jan. 12, 2022
I’m joined by Drew O’Brien, Founder and Creative Director of the Design Company, a full service branding agency that leads with creativity and helps bring their clients more clients. I invited Drew on the show to share his i…
Creating A New Category of Performance Shovels for the Overland Community with Susan Pieper, Founder of DMOS Collective
Jan. 5, 2022
I’m joined by Susan Pieper, Founder of DMOS Collective, an American manufacturing company that produces well-designed, virtually indestructible, and portable badass performance shovels. Learn more about DMOS by visiting th…
The Importance of Market Based Feedback with US Navy Riverine Officer Mike Taylor, Co-Founder of Beaverfit USA
Dec. 30, 2021
I’m joined by I’m joined by fellow Naval Academy Graduate, US Navy Riverine Officer, and Entrepreneur, Mike Taylor, Co-Founder of BeaverFit USA, a company that designs, manufactures, and distributes unique fitness equipment,…
Selling High Quality Air-Filled Scope Cases and Gun Covers with Founder, Blaine Tompkins
Dec. 22, 2021
Today I am joined by Blaine Tompkins, Founder and CEO of Air Armor Tech, a company that sells inflatable, military grade gun cases and scope covers, filled with Air. Blaine is a former Air Force Pilot turned entrepreneur and…
Acquiring Your First 100 Customers with Brendan Aronson, Co-Founder of Paintru
Dec. 15, 2021
I'm joined by fellow Marine and Naval Academy graduate Brendan Aronson, Co-Founder of Paintru, a startup that makes it simple to turn your cherished photos and memories into a custom hand-painted work of art. We discuss Pain…
Dialing in Brand Identity and Positioning - Coaching Session with Katina Rouest, Co-Founder of American Force Coffee
Dec. 8, 2021
On this episode of Dog Whistle Branding I conduct a coaching session with Katina Rouest, Co-Founder of American Force Coffee, A Veteran-Owned Coffee Company established in 2018, with the goal of promoting specialty grade cof…
Marketing Strategies For Veteran-Owned Businesses That Attract High Quality Leads with Eric Bakey, Founder of Combat Imagineer
Dec. 1, 2021
I'm joined by Eric Bakey, An Army Veteran and a conversion copywriter who uses visuals and cartoons to communicate direct response marketing strategies. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack h…
Big Hairy Audacious Goals (BHAG)'s
Nov. 24, 2021
Bill Watkins and I discuss BHAG’s which stand for Big Hairy Audacious Goals. First coined by Jim Collins and Jerry Porras in their pivotal book, “Built to Last: Successful Habits of Visionary Companies,” A BHAG is a clear a…
Amplify Your Brand With Bold Beliefs
Nov. 17, 2021
Bill Watkins and I discuss Bold Beliefs, your company’s consciousness and the lens through which you view the world. They establish who you are and what you stand for. Be sure to subscribe to the Dog Whistle Brand Newslett…
Creating the Modern Laundry Experience with Scott Patterson and Kristopher Floyd, The Team Behind Tumble #Smart Laundry
Nov. 10, 2021
On Today’s episode I’m joined by fellow Marines Scott Patterson and Kristopher Floyd from Tumble, a veteran-owned tech start-up that’s bringing laundry day into the 21st century. Together, they created a new category of laun…
Going To Market with Navy Grad Scott Mackes, Founder & CEO of The Service Academy Business Mastermind & Strength Mugs
Nov. 10, 2021
In today’s episode I am joined by Scott Mackes, Founder of the Strength Mugs and The Service Academy Business Mastermind, a worldwide community of military veterans who share resources, information, insight and professional …
Screw Product Market Fit, Go Find Your Perfect Customer!
Nov. 10, 2021
In this episode we will be discussing the importance of identifying and engaging with your perfect customer, clients who pay a premium for your products and service, are a pleasure to work with, and send you a constant strea…
Establish Your Brand’s “Why” with Commander’s Intent
Nov. 10, 2021
In this episode I discuss the importance of setting your commander's intent, your company's core purpose and core values, so that your team knows what winning looks like. Commander's Intent is the foundation of your brand's …
What The Heck is Dog Whistle Branding?
Nov. 10, 2021
In this inaugural episode of Dog Whistle Branding, I introduce you to what it means to build a Dog Whistle Brand, and lays out the road ahead for the series. I'm fired up to finally pull the trigger on DWB, and look forward …
Dog Whistle Branding Trailer
Sept. 7, 2021
Welcome to Dog Whistle Branding, where we provide weekly TAC Planning on marketing and brand strategy for early and growth stage veteran owned-businesses, to keep you in the fight and not face down in a rice patty. Subscrib…