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Dog Whistle Branding

Giving Brands A Voice with Steve Pratt, Founder of the Creativity Business

March 29, 2023

Today on DWB, I’m joined by Steve Pratt, founder of The Creativity Business, a firm focused on content strategy for brands and business strategy for the creative industries. Steve is a podcasting OG. Prior to starting the Cr…

The Hub-and-Spoke Framework

March 22, 2023

Today on DWB, Bill and I discuss how to drive leads using the Hub and Spoke Framework. Hubs are networks of impacts, such as trade associations, chambers of commerce, or MBA classrooms, for example, that have access to multi…

DEFCON Brand Strategy

March 15, 2023

Today on DWB, I catch up with my main man and business coach, Mr. Bill Watkins, to talk about how to prepare and navigate challenging times ahead, through some DEFCON Branding. What the heck is DEFCON Brand Strategy? Find ou…

Return on Brand with Scott Roslyn, Co-Founder & CEO at We Are Bill

March 8, 2023

Today on DWB, I’m joined by Scott Roslyn, Co-Founder and CEO of We Are Bill, a boutique brand creation & reinvention consultancy based in New York, that connects strategic thinking, thoughtful design, and commercial impact t…

Debriefing More Than A Decades Worth of Entrepreneurial Experience with Justin Nassiri, Founder & CEO of Executive Presence

March 1, 2023

Today on DWB, I’m joined by fellow Naval Academy grad turned serial entrepreneur, Justin Nassiri, Founder & CEO of Executive Presence, which provides a fully managed Linkedin presence for CEO’s and business leaders. I origin…

Building a 21st Century Online Jeweler with Andrew Wolgemuth, Co-Founder and CEO of Wove

Feb. 22, 2023

Today on DWB, I sit down with Army Veteran and West Point Graduate Andrew Wolgemuth, Co-Founder & CEO of WOVE, a 21st century online jeweler, bringing the jewelry design experience directly to couples for custom engagement r…

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It with April Dunford

Feb. 15, 2023

Today you are in for another treat, as I’m joined by none other than April Dunford, World-renowned Positioning Badass and Author of the book, “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, L…

Customers Want An Experience and Relationship with the Brands They Purchase From Feat. Doug Minter, Marine Veteran and Business Advisor

Feb. 8, 2023

Today on DWB, I’m joined by Marine Veteran and Business Advisor, Doug Minter, Head of Canada’s Black Chamber of Commerce and a serial entrepreneur. Like my own business coach, Bill Watkins, Doug has worked with hundreds if n…

Creative Ways To Attract Customers With Andre Truss, Co-Founder of Teller Truss Reality

Jan. 25, 2023

Today on DWB, I chop it up with my fraternity brother and fellow Marine, Andre Truss, a serial entrepreneur based in Jacksonville, NC. Truss talks about his omnipresent social media strategy to stay top of mind with prospect…

Poor Positioning Kills Revenue Generation

Jan. 18, 2023

Today on DWB, I discuss why poor positioning can kill your revenue. If your sales and marketing isn’t working, then your positioning is broken. Luckily, we’re going to discuss how to fix it.

The Hawke Method (Awareness, Nurture, Trust)

Jan. 11, 2023

Today on DWB, I go over a simple marketing framework called The Hawke Method, coined by Hawke Media CEO Erik Huberman.

New Years Resolutions Are For Losers (Winners Build Scoreboards)

Jan. 3, 2023

Today, we interrupt your regularly scheduled programming, to talk about execution with Bill Watkins, in particular scoreboards, because this is my show and there are no rules in audio. But in all seriousness, at IRONBOUND, w…

The Law of Category

Dec. 21, 2022

On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout.

A Veterans Guide To Category Design

Dec. 14, 2022

On this episode of DWB, I dive into Category Design and why it needs to be an integral part of your brand strategy.

Growing Wealth Through Multi-Family Real Estate Investments with John Reeves & Henry Russell, Founders of Russell Reeves Capital

Nov. 23, 2022

Today, on DWB, I’m joined by John Reeves and Henry Russell, Founders of Russell Reeves Capital, a real estate investment firm that specializes in multi-family and apartment syndication, helping their investors create rapid w…

FRAGO: Be A Sniper

Nov. 16, 2022

Advice for maintaining focus in a world of constant uncertainty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: Order my book, “Black Veteran Entrepreneur” here: https…

The Things They Don’t Teach You in Business School with LeAnn Darland, Co-Founder of TALEA Beer Co.

Nov. 9, 2022

You’re in for a treat today on DWB, as I sit down with LeAnn Darland, a fellow Naval Academy graduate and Co-Founder of TALEA Beer Company, a woman owned brewery & taproom in Williamsburg, Brooklyn. LeAnn started the company…

Investing In The Future of Pop Culture with Mario Mitchell, Co-Founder & General Partner at Mech Ventures

Nov. 2, 2022

On this episode of Dog Whistle Branding, I sat down with Mario Mitchell, Co-Founder and Managing Partner of Mech Ventures, an early stage venture capital fund that invests in the future of pop culture.

Fire Bullets, Then Cannonballs

Oct. 26, 2022

I discuss Jim Collin’s concept of “Firing Bullets, Then Cannonballs”

Getting the Best Bang For Your Buck When It Comes To Digital Marketing with Kristin McFarland, Founder of The Source Marketing Group

Oct. 19, 2022

I first met Kristin in the Lions Pride back in either 2019 or 2020, and let me tell you, she’s a digital marketing ninja. Earlier this year, we had a chance to tag team at one our tactical advances, where each gave a talk on…

How To Actually Market Your Business with Aaron Saari, CMO at OP2 Labs

Oct. 5, 2022

In the following episode of DWB, I’m joined by Army Veteran & West Point Graduate, Aaron Saari, CMO at OP2 Labs which develops, manufactures and sells innovative nutritional supplements under two brand names; FrogFuel and Pr…

Breaking Down How To Make a DTC Brand with Bryan Welfel, CEO of The Beard Club

Sept. 28, 2022

For a while now on the show, I’ve been geeking about Direct To Consumer Brands, which is why I was so excited for this episode's guest, Bryan Welfel, CEO of The Beard Club,a DTC Brand that helps men look their best by provid…

Getting the Right Message In Front of The Right Audience with Matt Handal, CMO at MCFA

Sept. 20, 2022

Today on DWB, I’m joined by Matt Handal, CMO at MCFA, a Service-Disabled Veteran-Owned Small Business providing planning and strategy, program management and construction management services to a wide variety of project type…

How To Successfully Niche Down with Spencer Payne, Co-Founder and President of Brotallion

Sept. 14, 2022

Today on DWB, I’m joined my boy Spencer Payne, Co-Founder and President of Brotallion, a veteran-owned business passionate about fostering aircrew presence and supporting the Army Aviation community. Spencer and his team pr…