Keeping You In The Fight And Not Face Down In A Rice Paddy!
Dog Whistle Branding

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran-owned small businesses.

Recent Episodes

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Killer Creative with Robert Mains, CMO at Guardian Revial & CEO of Rebel Victory Media
April 24, 2024

Killer Creative with Robert Mains, CMO at Guardian Revial & CEO of Rebel Victory Media

How do you drive traffic to your website? I know this is a question that I’ve been pondering lately as we continue to grow the MisFits and think of ways to help our clients. One way is through Killer Creative, badass videos,…
Innovate or Die
March 27, 2024

Innovate or Die

The moment you start to get comfortable and complacent, you’re already dead; you just don’t realize it yet. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book,…
You Are Not Serious People
March 20, 2024

You Are Not Serious People

If you’re afraid to invest in your brand, in the words of Logan Roy from the HBO show Succession, You are not serious people. I’m all about staying lean, driving sales, and maximizing profitability. I’m a bootstrapper and pr…
Killer Video Storytelling with Sean Bell, Founder of Loud Media
March 6, 2024

Killer Video Storytelling with Sean Bell, Founder of Loud Media

Drew and I chop it up with fellow veterans and video storyteller extraordinaire Sean Bell, Founder of Loud Media, which helps brands tell epic stories through video content. On the show, Sean shares how he thinks about stor…
What Two Local Businesses Have Taught Me About Brand Loyalty
Feb. 21, 2024

What Two Local Businesses Have Taught Me About Brand Loyalty

I share what a local bar and barbershop taught me about brand loyalty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: h…
A Media Company For The Misfits & Underdogs
Feb. 14, 2024

A Media Company For The Misfits & Underdogs

I discuss IRONBOUND Media’s rebrand and category expansion to serve ‘Underdogs & Misfits’ (Challenger brands led by Veterans, Black women, and anyone else use to being one of one). Be sure to subscribe to the Dog Whistle Bra…
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Recent Blog Posts

The Dog Whistle Branding Playbook

The Dog Whistle Branding Playbook For Veteran Small Businesses to drive revenue by engaging with their perfect customers, they need learn the ins and outs of Dog Whistle Branding, so they know how to attract and communicate with them. Imagine if t…

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