Keeping You In The Fight And Not Face Down In A Rice Paddy!
Dog Whistle Branding

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran-owned small businesses.

Recent Episodes

March 6, 2024

Killer Video Storytelling with Sean Bell, Founder of Loud Media

Drew and I chop it up with fellow veterans and video storyteller extraordinaire Sean Bell, Founder of Loud Media, which helps brands tell epic stories through video content. On the show, Sean shares how he thinks about stor…
Feb. 21, 2024

What Two Local Businesses Have Taught Me About Brand Loyalty

I share what a local bar and barbershop taught me about brand loyalty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: h…
Feb. 14, 2024

A Media Company For The Misfits & Underdogs

I discuss IRONBOUND Media’s rebrand and category expansion to serve ‘Underdogs & Misfits’ (Challenger brands led by Veterans, Black women, and anyone else use to being one of one). Be sure to subscribe to the Dog Whistle Bra…
Jan. 24, 2024

Data-Driven Beauty with Shante Frazier, Founder of WellCapped

Do you ever come across a founder with an idea that makes you think to yourself, “damn, I really think they’re onto something here.” That’s how I feel about today’s podcast guest, Shante Frazier, Founder of WellCapped, a dat…
Jan. 17, 2024

Internal Branding & The Business of Design with Dan Janssen, Owner / Creative Director at Lincoln Design Company

Today on Dog Whistle Branding, my boy Drew O’Brien, from the design company “We Make Cool Shit,” chop it up with Legendary designer and studio owner, Dan Janssen, Owner/Creative Director of Lincoln Design Co., a Portland-bas…
Jan. 10, 2024

You Think You Need Marketing When You Really Need Sales!

In this episode of Dog Whistle Branding, I discuss the problem with focusing on marketing when you should be focusing on sales. Trust me, this problem is more common than you think. Be sure to subscribe to the Dog Whistle Br…

Recent Blog Posts

The Dog Whistle Branding Playbook

The Dog Whistle Branding Playbook For Veteran Small Businesses to drive revenue by engaging with their perfect customers, they need learn the ins and outs of Dog Whistle Branding, so they know how to attract and communicate with them. Imagine if t…