Keeping You In The Fight And Not Face Down In A Rice Paddy!
Dog Whistle Branding

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran-owned small businesses.

Recent Episodes

Breaking Down How To Make a DTC Brand with Bryan Welfel, CEO of The Beard Club

Sept. 28, 2022

For a while now on the show, I’ve been geeking about Direct To Consumer Brands, which is why I was so excited for this episode's guest, Bryan Welfel, CEO of The Beard Club,a DTC Brand that helps men look their best by provid…

Getting the Right Message In Front of The Right Audience with Matt Handal, CMO at MCFA

Sept. 20, 2022

Today on DWB, I’m joined by Matt Handal, CMO at MCFA, a Service-Disabled Veteran-Owned Small Business providing planning and strategy, program management and construction management services to a wide variety of project type…

How To Successfully Niche Down with Spencer Payne, Co-Founder and President of Brotallion

Sept. 14, 2022

Today on DWB, I’m joined my boy Spencer Payne, Co-Founder and President of Brotallion, a veteran-owned business passionate about fostering aircrew presence and supporting the Army Aviation community. Spencer and his team pr…

Developing and Monetizing Deep & Transformational Expertise with Philip Morgan, Author of “The Positioning Manual for Indie Consultants: Find the strategic beachhead that will amplify your visibility, momentum, impact, and profit.”

Sept. 7, 2022

Today on DWB, I’m joined by Specialization and Positioning expert, Philip Morgan. Phil is a master at his craft and helps entrepreneurs transform their businesses to expertise incubators for their Niche. We have a great disc…

Scaling an Executive Virtual Assistant Powered by Military Spouses and Veterans with Gabriella Bell, Founder of Organized Q

Aug. 31, 2022

Today on DWB, Bill and I chop it up with my good friend and confidant, Gabriela Bell, Founder of Organized Q, a growing team of Military Spouses & Veterans dedicated to providing Quality Virtual Executive Assistant Services …

Bootstrapping an Operations Management/Advisory Firm to Support Rapidly Growing CPG Brands with Katie Horgan, Founder of Bravo CPG

Aug. 24, 2022

Today on DWB, I had a chance to sit down with a good friend of mine and Fellow Marine, turned entrepreneur, Kate Horgan, Founder of Bravo CPG, which provides outsourced operations and logistical support to rapidly growing CP…

Recent Blog Posts

Dog Whistle Branding, IRONBOUND Media

Dog Whistle Branding, Veteran-Owned Small Business Marketing, Dog Whistle Copy, Dog Whistle Business, Dog Whistle Marketing, Dog Whistle Advertising