Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran-owned small businesses.
Recent Episodes
A New Type of Footwear For The “Everyday Elite” with Mason Hamlett, CEO of Woobies Inc.
May 24, 2023
You know how much I love to geek out on Category Design, and most of the time, I find myself focusing on creating new types of markets, not new kinds of humans. Which is why on today’s show, I’m excited to chop it up with Ma…
American Made Apparel with Dean Wegner, Founder of Authentically American
May 10, 2023
Everyone knows that Veterans love Swag, there’s a reason you constantly see us wearing hoodies and T-shirts of the brands we love. Here in Newark, I’m constantly rocking my IRONBOUND Boxing hoodie, not only to bring more vis…
Keeping Privates Clean with Fred Soule, Founder of SGT Suds Soap!
May 3, 2023
Today on DWB, Bill and I are joined by Navy Veteran and former Special Warfare Combatant Craft Crewman, Fred Soule, Founder of Sgt Suds which provides high-quality, all-natural, honest Soap and hygiene items for dudes, and i…
Creating Badass Photos For E-Commerce Brands At The World’s First Virtual Content Studio with Liz Giorgi, Co-Founder and CEO of Soona Studios
April 26, 2023
Today on DWB, I’m joined by Liz Giorgi, Co-Founder and CEO of Soona Studios, the world’s first virtual content studio, helping e-commerce merchants sell more online. For early-stage e-commerce brands, organizing photo shoots…
Combining Food, Fitness, and Function To Create A New Category of Coaching with Paul Reily, Founder & CEO of Midstrong
April 19, 2023
In this episode of DWB, I’m joined by West Point Grad, Army Veteran and Lions Pride Alumni, Paul Reily, Founder of Midstrong, an online fitness company helping busy men and women in midlife, make food, fitness, and function …
Super Consumers: A Simple, Speedy, and Sustainable Path to Superior Growth with Eddie Yoon, Strategy Yoda and Co-Founder of Category Pirates.
April 12, 2023
I’m fired up for the following episode of DWB, as I get chance to sit down with the one of original Category Pirates and Business Author, Eddie Yoon, a self-described Strategy Yoda, Category Designer, and Author of the book …
Recent Blog Posts
Dog Whistle Branding, IRONBOUND Media
Dog Whistle Branding, Veteran-Owned Small Business Marketing, Dog Whistle Copy, Dog Whistle Business, Dog Whistle Marketing, Dog Whistle Advertising