Keeping You In The Fight And Not Face Down In A Rice Paddy!
Dec. 21, 2022

The Law of Category

The Law of Category

On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout.



On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. 


Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


“How to Start a Business or Podcast From Scratch” by Tim Ferriss: https://www.youtube.com/watch?v=ymiBDged-eQ


The 22 Immutable Laws of Marketing by Al Reis & Jack Trout: https://amzn.to/3HMOVPq