Keeping You In The Fight And Not Face Down In A Rice Paddy!
May 3, 2023

Keeping Privates Clean with Fred Soule, Founder of SGT Suds Soap!

Keeping Privates Clean with Fred Soule, Founder of SGT Suds Soap!

Today on DWB, Bill and I are joined by Navy Veteran and former Special Warfare Combatant Craft Crewman, Fred Soule, Founder of Sgt Suds which provides high-quality, all-natural, honest Soap and hygiene items for dudes, and in their own words "Keeping privates clean." After connecting with Fred and his brand on social media, I wrote him a tentative brand strategy in the past, which we discussed on the show, as well as his marketing and growth tactics, leveraging data, refining his perfect customer, and creating a category of one. Fred is the man with a badass brand, and this is another episode you don’t want to miss. 

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Learn more about SGT SUDS here:  https://sgtsudssoap.com/