Today on DWB, I’m joined by Abe Kamarck, Navy Veteran and Founder of True Made Foods, a cpg company that produces a full line of condiments and sauces with no added sugar or artificial ingredients, including their flagship s…
On today’s show, Bill and I are joined by David Hunt, A Navy Veteran and Founder of CrossRope, a fitness company that sells weighted jump ropes to help users pursue their fitness goals. Founded in 2012, David bootstrapped Cr…
Today on DWB, I share some more thoughts on positioning, and why I believe no amount of positioning will help if there’s no demand for what you’re offering.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substa…
Today on DWB, Bill and I discuss the difference between positioning your company as a vitamin versus a painkiller. A Vitamin is nice to have, your perfect customers will be alright without it, unlike a Painkiller, which prov…
Today, Bill and I riff on Hustle Porn, and why taking advice from so many of today’s “Pop culture thought leaders” is a waste of time, especially for veteran entrepreneurs.
Pre-order my book, “Black Veteran Entrepreneur:…
Today on DWB, I sat down with Don Faul, CEO at Athos, a next-generation sports performance technology company that supports professional and collegiate sports teams and the Department of Defense. Don’s also an Operating Part…
I’m joined by Arielle Jackson, Marketer-in-Residence at First Round Capital, a venture capital firm that provides seed-stage funding to technology startups. Arielle specializes in product marketing and positioning, with a ba…
Today on the show, I’m joined by my brother from another mother, Antone Aku, Founder of Voyager Cold Brew, a cold brew coffee company that sells 100% Hawaiian Single Origin Cold Brew. On the show, Antone and I discuss Voyage…
Today on the show, I’m joined by Juan Pablo Osorio, a fellow Devil Dog and bootstrapped entrepreneur, who runs Alpha Co. Marketing & Media, A Houston based marketing agency that’s the category king of bilingual digital marke…
Today on the show, I’m joined by Orly Zeewy, “Author of Read, Launch, Brand: The Lean Marketing Guide For Startups.” Orly is a brand architect who works with founders to uncover their brand’s DNA. Orly and I discuss how to b…
Implementing a marketing plan without a Customer Activation Cycle (CAC), is the equivalent of catching a fish and not knowing what you’re going to do with it. On today’s episode I share IRONBOUND’s CAC and how to build and i…
One of the benefits of having this platform is an opportunity to share it with my mentor and business coach, Bill Watkins, Founder of The Lions Pride. On today’s show, Bill shares his five principles for punching above your…
Bill and I invited Eric Bakey back on the podcasts, in order to discuss the Dream 100, a business strategy utilized to attract and work with one-hundred of your dream clients.
Add me on Linkedin: https://www.linkedin.com/in…
I sat down with Ian Folau, An Army Veteran and CEO of ClearMix, a tech start-up that produces branded video content for companies through the internet. Ian embodies my philosophy that “Business is A Contact Sport,” and if yo…
I discuss the rule of 3, a simplified approach to developing and executing on a cohesive marketing strategy.
Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/
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Bill and I discuss websites, and why it’s a mistake for veteran-owned businesses to focus more on building their website than they are at dialing in their branding and driving revenue with their perfect customer.
Add me on…
I decided to invite you behind the scenes of IRONBOUND Media, as I think through our own branding, and sandbox strategy, i.e. where I hope to see us in the next 3-5 years. I’m joined by our new Head of Growth, Erica Rajchel
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I’m joined by Drew O’Brien, Founder and Creative Director of the Design Company, a full service branding agency that leads with creativity and helps bring their clients more clients. I invited Drew on the show to share his i…
I’m joined by Susan Pieper, Founder of DMOS Collective, an American manufacturing company that produces well-designed, virtually indestructible, and portable badass performance shovels.
Learn more about DMOS by visiting th…
I’m joined by I’m joined by fellow Naval Academy Graduate, US Navy Riverine Officer, and Entrepreneur, Mike Taylor, Co-Founder of BeaverFit USA, a company that designs, manufactures, and distributes unique fitness equipment,…
Today I am joined by Blaine Tompkins, Founder and CEO of Air Armor Tech, a company that sells inflatable, military grade gun cases and scope covers, filled with Air. Blaine is a former Air Force Pilot turned entrepreneur and…
I'm joined by fellow Marine and Naval Academy graduate Brendan Aronson, Co-Founder of Paintru, a startup that makes it simple to turn your cherished photos and memories into a custom hand-painted work of art. We discuss Pain…
On this episode of Dog Whistle Branding I conduct a coaching session with Katina Rouest, Co-Founder of American Force Coffee, A Veteran-Owned Coffee Company established in 2018, with the goal of promoting specialty grade cof…
I'm joined by Eric Bakey, An Army Veteran and a conversion copywriter who uses visuals and cartoons to communicate direct response marketing strategies.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack h…
