Creating the Modern Laundry Experience with Scott Patterson and Kristopher Floyd, The Team Behind Tumble #Smart Laundry
Nov. 10, 2021
On Today’s episode I’m joined by fellow Marines Scott Patterson and Kristopher Floyd from Tumble, a veteran-owned tech start-up that’s bringing laundry day into the 21st century. Together, they created a new category of laun…
Going To Market with Navy Grad Scott Mackes, Founder & CEO of The Service Academy Business Mastermind & Strength Mugs
Nov. 10, 2021
In today’s episode I am joined by Scott Mackes, Founder of the Strength Mugs and The Service Academy Business Mastermind, a worldwide community of military veterans who share resources, information, insight and professional …
Screw Product Market Fit, Go Find Your Perfect Customer!
Nov. 10, 2021
In this episode we will be discussing the importance of identifying and engaging with your perfect customer, clients who pay a premium for your products and service, are a pleasure to work with, and send you a constant strea…
Establish Your Brand’s “Why” with Commander’s Intent
Nov. 10, 2021
In this episode I discuss the importance of setting your commander's intent, your company's core purpose and core values, so that your team knows what winning looks like. Commander's Intent is the foundation of your brand's …
What The Heck is Dog Whistle Branding?
Nov. 10, 2021
In this inaugural episode of Dog Whistle Branding, I introduce you to what it means to build a Dog Whistle Brand, and lays out the road ahead for the series. I'm fired up to finally pull the trigger on DWB, and look forward …
Dog Whistle Branding Trailer
Sept. 7, 2021
Welcome to Dog Whistle Branding, where we provide weekly TAC Planning on marketing and brand strategy for early and growth stage veteran owned-businesses, to keep you in the fight and not face down in a rice patty. Subscrib…