Keeping You In The Fight And Not Face Down In A Rice Paddy!
Dog Whistle Branding

Creative Ways To Attract Customers With Andre Truss, Co-Founder of Teller Truss Reality

Jan. 25, 2023

Today on DWB, I chop it up with my fraternity brother and fellow Marine, Andre Truss, a serial entrepreneur based in Jacksonville, NC.Truss talks about his omnipresent social media strategy to stay top of mind with prospects…

Poor Positioning Kills Revenue Generation

Jan. 18, 2023

Today on DWB, I discuss why poor positioning can kill your revenue. If your sales and marketing isn’t working, then your positioning is broken. Luckily, we’re going to discuss how to fix it.

The Hawke Method (Awareness, Nurture, Trust)

Jan. 11, 2023

Today on DWB, I go over a simple marketing framework called The Hawke Method, coined by Hawke Media CEO Erik Huberman.

New Years Resolutions Are For Losers (Winners Build Scoreboards)

Jan. 3, 2023

Today, we interrupt your regularly scheduled programming, to talk about execution with Bill Watkins, in particular scoreboards, because this is my show and there are no rules in audio. But in all seriousness, at IRONBOUND, w…

The Law of Category

Dec. 21, 2022

On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout.

A Veterans Guide To Category Design

Dec. 14, 2022

On this episode of DWB, I dive into Category Design and why it needs to be an integral part of your brand strategy.

Growing Wealth Through Multi-Family Real Estate Investments with John Reeves & Henry Russell, Founders of Russell Reeves Capital

Nov. 23, 2022

Today, on DWB, I’m joined by John Reeves and Henry Russell, Founders of Russell Reeves Capital, a real estate investment firm that specializes in multi-family and apartment syndication, helping their investors create rapid w…

FRAGO: Be A Sniper

Nov. 16, 2022

Advice for maintaining focus in a world of constant uncertainty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: Order my book, “Black Veteran Entrepreneur” here: https…

The Things They Don’t Teach You in Business School with LeAnn Darland, Co-Founder of TALEA Beer Co.

Nov. 9, 2022

You’re in for a treat today on DWB, as I sit down with LeAnn Darland, a fellow Naval Academy graduate and Co-Founder of TALEA Beer Company, a woman owned brewery & taproom in Williamsburg, Brooklyn. LeAnn started the company…

Investing In The Future of Pop Culture with Mario Mitchell, Co-Founder & General Partner at Mech Ventures

Nov. 2, 2022

On this episode of Dog Whistle Branding, I sat down with Mario Mitchell, Co-Founder and Managing Partner of Mech Ventures, an early stage venture capital fund that invests in the future of pop culture.

Fire Bullets, Then Cannonballs

Oct. 26, 2022

I discuss Jim Collin’s concept of “Firing Bullets, Then Cannonballs”

Getting the Best Bang For Your Buck When It Comes To Digital Marketing with Kristin McFarland, Founder of The Source Marketing Group

Oct. 19, 2022

I first met Kristin in the Lions Pride back in either 2019 or 2020, and let me tell you, she’s a digital marketing ninja. Earlier this year, we had a chance to tag team at one our tactical advances, where each gave a talk on…

How To Actually Market Your Business with Aaron Saari, CMO at OP2 Labs

Oct. 5, 2022

In the following episode of DWB, I’m joined by Army Veteran & West Point Graduate, Aaron Saari, CMO at OP2 Labs which develops, manufactures and sells innovative nutritional supplements under two brand names; FrogFuel and Pr…

Breaking Down How To Make a DTC Brand with Bryan Welfel, CEO of The Beard Club

Sept. 28, 2022

For a while now on the show, I’ve been geeking about Direct To Consumer Brands, which is why I was so excited for this episode's guest, Bryan Welfel, CEO of The Beard Club,a DTC Brand that helps men look their best by provid…

Getting the Right Message In Front of The Right Audience with Matt Handal, CMO at MCFA

Sept. 20, 2022

Today on DWB, I’m joined by Matt Handal, CMO at MCFA, a Service-Disabled Veteran-Owned Small Business providing planning and strategy, program management and construction management services to a wide variety of project type…

How To Successfully Niche Down with Spencer Payne, Co-Founder and President of Brotallion

Sept. 14, 2022

Today on DWB, I’m joined my boy Spencer Payne, Co-Founder and President of Brotallion, a veteran-owned business passionate about fostering aircrew presence and supporting the Army Aviation community. Spencer and his team pr…

Developing and Monetizing Deep & Transformational Expertise with Philip Morgan, Author of “The Positioning Manual for Indie Consultants: Find the strategic beachhead that will amplify your visibility, momentum, impact, and profit.”

Sept. 7, 2022

Today on DWB, I’m joined by Specialization and Positioning expert, Philip Morgan. Phil is a master at his craft and helps entrepreneurs transform their businesses to expertise incubators for their Niche. We have a great disc…

Scaling an Executive Virtual Assistant Powered by Military Spouses and Veterans with Gabriella Bell, Founder of Organized Q

Aug. 31, 2022

Today on DWB, Bill and I chop it up with my good friend and confidant, Gabriela Bell, Founder of Organized Q, a growing team of Military Spouses & Veterans dedicated to providing Quality Virtual Executive Assistant Services …

Bootstrapping an Operations Management/Advisory Firm to Support Rapidly Growing CPG Brands with Katie Horgan, Founder of Bravo CPG

Aug. 24, 2022

Today on DWB, I had a chance to sit down with a good friend of mine and Fellow Marine, turned entrepreneur, Kate Horgan, Founder of Bravo CPG, which provides outsourced operations and logistical support to rapidly growing CP…

“Your Perfect Customer May Not Be Who You Think They Are” with Chase Hobby, Co-Founder of VRB Labs

Aug. 17, 2022

Today on DWB, I’m joined by Fellow Naval Academy Graduate and Veteran Entrepreneur, Mr. Chase Hobby, Co-Founder of VRB Labs, an Austin, TX based performance brand delivering effective natural solutions for stress, sleep, and…

Product Marketing Fundamentals for Venture-Backable Startups with Diego Rivas, Product Manager at Google and Advisor For Google For Startups

Aug. 10, 2022

Today on DWB, I sat down with Diego Rivas, Product Manager at Google and Advisor with Google For Startups, which supports thriving, diverse, and inclusive startup communities around the world. I met Diego through Navy Vetera…

From Scaling A High Growth Consumer Brand To Building World Class Gyms-on-Wheels with Randy Hetrick, Founder of TRX & OutFit Training

Aug. 3, 2022

I’m joined by Navy Veteran and Serial Entrepreneur, Randy Hetrick, Founder of TRX, a leading global brand in physical training and the industry leader in functional fitness. Randy knows what it takes to go from Zero to One, …

Killer Growth Strategies for Veteran-Owned CPG Brands with Dr. James Richardson, Author of Ramping Your Brand: How To Ride The Killer CPG Growth Curve

July 20, 2022

Today on the show, I’m joined by Dr. James Richardson, author of the book, Ramping Your Brand: How To Ride The Killer CPG Growth Curve. Dr. Richardson comes from an academic background. He holds a PHD in Anthropology, bringi…

Business Is A Contact Sport!

July 13, 2022

Stop hiding, start sparring, and validate who your perfect customer is! Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: