A New Type of Footwear For The “Everyday Elite” with Mason Hamlett, CEO of Woobies Inc.
May 24, 2023
You know how much I love to geek out on Category Design, and most of the time, I find myself focusing on creating new types of markets, not new kinds of humans. Which is why on today’s show, I’m excited to chop it up with Ma…
American Made Apparel with Dean Wegner, Founder of Authentically American
May 10, 2023
Everyone knows that Veterans love Swag, there’s a reason you constantly see us wearing hoodies and T-shirts of the brands we love. Here in Newark, I’m constantly rocking my IRONBOUND Boxing hoodie, not only to bring more vis…
Keeping Privates Clean with Fred Soule, Founder of SGT Suds Soap!
May 3, 2023
Today on DWB, Bill and I are joined by Navy Veteran and former Special Warfare Combatant Craft Crewman, Fred Soule, Founder of Sgt Suds which provides high-quality, all-natural, honest Soap and hygiene items for dudes, and i…
Creating Badass Photos For E-Commerce Brands At The World’s First Virtual Content Studio with Liz Giorgi, Co-Founder and CEO of Soona Studios
April 26, 2023
Today on DWB, I’m joined by Liz Giorgi, Co-Founder and CEO of Soona Studios, the world’s first virtual content studio, helping e-commerce merchants sell more online. For early-stage e-commerce brands, organizing photo shoots…
Combining Food, Fitness, and Function To Create A New Category of Coaching with Paul Reily, Founder & CEO of Midstrong
April 19, 2023
In this episode of DWB, I’m joined by West Point Grad, Army Veteran and Lions Pride Alumni, Paul Reily, Founder of Midstrong, an online fitness company helping busy men and women in midlife, make food, fitness, and function …
Super Consumers: A Simple, Speedy, and Sustainable Path to Superior Growth with Eddie Yoon, Strategy Yoda and Co-Founder of Category Pirates.
April 12, 2023
I’m fired up for the following episode of DWB, as I get chance to sit down with the one of original Category Pirates and Business Author, Eddie Yoon, a self-described Strategy Yoda, Category Designer, and Author of the book …
Building Brand Identities for Microbusiness Owners with Nick Edlin, Independent Designer & Illustrator
April 5, 2023
I don’t know about you all, but I have an affinity for microbusinesses, typically these are bootstrapped businesses earning less than 100k in revenue, started from a hobby or passion. You can find them at your local farmers …
Giving Brands A Voice with Steve Pratt, Founder of the Creativity Business
March 29, 2023
Today on DWB, I’m joined by Steve Pratt, founder of The Creativity Business, a firm focused on content strategy for brands and business strategy for the creative industries. Steve is a podcasting OG. Prior to starting the Cr…
The Hub-and-Spoke Framework
March 22, 2023
Today on DWB, Bill and I discuss how to drive leads using the Hub and Spoke Framework. Hubs are networks of impacts, such as trade associations, chambers of commerce, or MBA classrooms, for example, that have access to multi…
DEFCON Brand Strategy
March 15, 2023
Today on DWB, I catch up with my main man and business coach, Mr. Bill Watkins, to talk about how to prepare and navigate challenging times ahead, through some DEFCON Branding. What the heck is DEFCON Brand Strategy? Find ou…
Return on Brand with Scott Roslyn, Co-Founder & CEO at We Are Bill
March 8, 2023
Today on DWB, I’m joined by Scott Roslyn, Co-Founder and CEO of We Are Bill, a boutique brand creation & reinvention consultancy based in New York, that connects strategic thinking, thoughtful design, and commercial impact t…
Debriefing More Than A Decades Worth of Entrepreneurial Experience with Justin Nassiri, Founder & CEO of Executive Presence
March 1, 2023
Today on DWB, I’m joined by fellow Naval Academy grad turned serial entrepreneur, Justin Nassiri, Founder & CEO of Executive Presence, which provides a fully managed Linkedin presence for CEO’s and business leaders. I origin…
Building a 21st Century Online Jeweler with Andrew Wolgemuth, Co-Founder and CEO of Wove
Feb. 22, 2023
Today on DWB, I sit down with Army Veteran and West Point Graduate Andrew Wolgemuth, Co-Founder & CEO of WOVE, a 21st century online jeweler, bringing the jewelry design experience directly to couples for custom engagement r…
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It with April Dunford
Feb. 15, 2023
Today you are in for another treat, as I’m joined by none other than April Dunford, World-renowned Positioning Badass and Author of the book, “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, L…
Customers Want An Experience and Relationship with the Brands They Purchase From Feat. Doug Minter, Marine Veteran and Business Advisor
Feb. 8, 2023
Today on DWB, I’m joined by Marine Veteran and Business Advisor, Doug Minter, Head of Canada’s Black Chamber of Commerce and a serial entrepreneur. Like my own business coach, Bill Watkins, Doug has worked with hundreds if n…
Creative Ways To Attract Customers With Andre Truss, Co-Founder of Teller Truss Reality
Jan. 25, 2023
Today on DWB, I chop it up with my fraternity brother and fellow Marine, Andre Truss, a serial entrepreneur based in Jacksonville, NC. Truss talks about his omnipresent social media strategy to stay top of mind with prospect…
Poor Positioning Kills Revenue Generation
Jan. 18, 2023
Today on DWB, I discuss why poor positioning can kill your revenue. If your sales and marketing isn’t working, then your positioning is broken. Luckily, we’re going to discuss how to fix it.
The Hawke Method (Awareness, Nurture, Trust)
Jan. 11, 2023
Today on DWB, I go over a simple marketing framework called The Hawke Method, coined by Hawke Media CEO Erik Huberman.
New Years Resolutions Are For Losers (Winners Build Scoreboards)
Jan. 3, 2023
Today, we interrupt your regularly scheduled programming, to talk about execution with Bill Watkins, in particular scoreboards, because this is my show and there are no rules in audio. But in all seriousness, at IRONBOUND, w…
The Law of Category
Dec. 21, 2022
On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout.
A Veterans Guide To Category Design
Dec. 14, 2022
On this episode of DWB, I dive into Category Design and why it needs to be an integral part of your brand strategy.
Growing Wealth Through Multi-Family Real Estate Investments with John Reeves & Henry Russell, Founders of Russell Reeves Capital
Nov. 23, 2022
Today, on DWB, I’m joined by John Reeves and Henry Russell, Founders of Russell Reeves Capital, a real estate investment firm that specializes in multi-family and apartment syndication, helping their investors create rapid w…
FRAGO: Be A Sniper
Nov. 16, 2022
Advice for maintaining focus in a world of constant uncertainty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https…
The Things They Don’t Teach You in Business School with LeAnn Darland, Co-Founder of TALEA Beer Co.
Nov. 9, 2022
You’re in for a treat today on DWB, as I sit down with LeAnn Darland, a fellow Naval Academy graduate and Co-Founder of TALEA Beer Company, a woman owned brewery & taproom in Williamsburg, Brooklyn. LeAnn started the company…